OUR OTHER STORES:
OUR OTHER STORES:
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Origin of the name
2016 | It all started by chance, and a funny story was told. Then an idea was born, but we were quite certain that if it were a really good idea, someone would have already done it already.
2017 | After some incredible twists and turns, we asked ourselves: what is this brand about? Where do we fit in this world?
What about my needs?
2017 | Responsible consumption is a great ideal. It is merely fashionable to say that you buy ecologically and ethically sustainable products. The truth is that your own ass is a priority.
For all kinds of people
2018 | Usually the people on the underwear pictures are those, whom any garment looks good on. We don’t care whether you are tall, short, swan, chubby, big, lovely or just weird, we have the right undies for you.
“You can do it! Can’t you?”
2019 | Self-confidence and self-assurance are two different things. If this brand is about self-confidence, where does it really come from?
A different Christmas story
2019 | The Christmas story requires a protagonist who doesn’t take himself too seriously and doesn’t play any role. Who would be better suited for the task than Santa himself?
Social human experiment
2020 | What happens when twelve different, strangers are invited to talk about self-confidence and trust?
2020 | Are we getting too serious? We’re telling those stories that may or may not have happened along the way. What could possibly go wrong?
(Not) Anyone can do a talk show!
2021 | When you understand yourself, it may be easier to understand your fellow human beings and feel part of something we call
Have a great summer!
2021 | And before we even realised it, we had sunk into the deep waters again. Now almost everything has been tried. Except for the music video! And this is how it turned out.
Examination of annals
2021 | In the Middle Ages, the Black Death was not the only nuisance. An interesting true
Underwear for all kinds of people
Boxer Short W
Boxer Long W