Sometimes there is an opportunity to meet people face-to-face, like recently at the entrepreneurs' seminar in Imatra, where I was able to tell the story of the company with all its twists and turns. Almost always in such a context, two things come up, the communication of which has apparently failed.
"Oh, I didn't even know that the other danish guy is a Finnish brand!"
"It must be great to change the world!"
It is true that Finnishness is not particularly emphasized, if it is not hidden now. The story behind the name can be found here if you are not familiar with it yet.
As for changing the world, right now many things are so screwed up at the same time that the world won't get better by writing that in the company's Mission Statement. Namely, that puts oneself morally above everyone else. It's dangerous, but it's even more dangerous to start dictating to other people how they should think or live. At least we are not entitled to it.
The most radical activism is accepting the prevailing conditions and changing one's thinking based on them. The world is not changed by being more right than others because mutual trust is not achieved.
The bigger the problem, the more common it is. The same goes for solutions. No one can do anything alone, and none of us is better than the other. I can only speak about my own experiences, and if I have learned anything from them, it is that trust is needed for cooperation and trust between people can only be created by first being ready to honestly question one's own thinking and behaviour instead of waiting for others to change. Trust should be promoted, even if you don't agree with others.
It's confusing how much easier it is to accept other people when you've accepted yourself first. The decision is everyone's own, no one can tell you that either.