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When we started this company we asked one question: is it possible to make underwear that both look and feel great. No one wants pants riding up the backside, cutting into skin, or generally causing any sort of discomfort. Ideally, the best underwear you shouldn’t even notice you’re wearing. Today there are more and more people who can say: “Feels like I’m wearing nothing at all!”
Most underwear are made with cotton, which plunders the world's water resources and causes real agony by sweating. We thought there must be a better way to achieve the ultimate comfort without having a bad conscience.
You might also think plastics is not a good material for underwear. But believe or not, Smoothshell™ is a soft, light, extremely comfortable, breathable, fast-drying and refined fabric made with regenerated nylon, ECONYL®. The yarn is made of discarded fishing nets, harvested from the oceans, where they constitute a threat to marine creatures.
Disposable culture and fast fashion is damaging the ball we live on – and its economy. About 15.1 million tons of textile waste is generated yearly, of which 12.8 million tons were discarded. Having Balls means having courage to withstand this, even if there’s none hanging between your thighs. The thing is to move away from a culture of buying cheap without questioning where the product came from - or what it’s doing to the environment or people living on this planet as a whole.
Self Confidence is about allowing other people to experience the true self – not the image. That's why there are so many ordinary people in our brand imagery. When individuals feel they don't have to search for themselves in other people's opinions, their life gets infused with a strong sense of belonging – Peoplehood.
Behold, the man! Too short and too tall. Too colourful and too pale. Too weird and too normal. Too many opinions and too few opinions. Using the wrong words and making the wrong choices. All kinds of people. Each one of us.
